The BPM of your music can affect how you drive. So we turned that insight into something smart, useful — and fun.
Seat Belters is a personalised, data-led experience that analyses your Spotify listening habits and creates a custom playlist made up of tracks at 80 BPM or less – the tempo proven to support calmer, safer driving.
To help launch it, we teamed up with an oddly perfect duo, scientist creator, Big Manny, and legendary drummer, Stewart Copeland, of The Police.
This campaign went live across Ireland, UK, Australia and Austria, giving people a simple, engaging way to help people build better driving habits – powered by the music they already love.
