This press ad was part of a wider campaign for Bright Sky, a secret app for victims of domestic abuse. It appeared only in medical publications in order to remain discreet.
The ad ran across two consecutive pages — the first, a right-hand page, the second, a left, so that when the reader turns the page, there was a powerful reveal.
Agency: Folk Wunderman Thompson
Art Director: Helen O'Higgins
Copywriter: Rory Connolly
Creative Director: Jonny Cullen
*Due to budget limitations, the ad eventually ran in a single page version.