This campaign for CyberSafeIreland was the winner of the 2020–2021 Cannes Young Lions print category. The campaign was created by myself and Ben Fraser.
CyberSafeIreland is a not-for-profit organisation, established in 2015, that works to empower children, parents and teachers to navigate the online world in a safe and responsible manner.
They required an ad to raise awareness of CyberSafeIreland as a support to families trying to navigate the reality of their children’s online journey.
The tone needed to be empowering, optimistic, encouraging. Not preachy or dogmatic, with a straight up and inclusive communication style.
