FoodCloud needed a print and social campaign that helped people to make the connection between food waste and its impact on the environment. They wanted to show that they are more than a food bank, and that they are leaders in sustainability.
FoodCloud also needed an visual to promote their new series, All Taste Zero Waste, in which celebrity chefs go head to head against charity chefs to create see who can create the best dish using surplus food, all in the space of 30 minutes.
We created this visual to capture the fun, energy and tension of the series and to show the surplus food in a fresh and positive light.
Agency: Folk Wunderman Thompson
Art Director: Helen O'Higgins
Copywriter: Rory Connolly
Creative Director: Karl Waters
Client: FoodCloud