When Horse Racing resumed in Ireland, albeit behind closed doors, after the Covid pandemic, we knew that fans had been missing out on the shared enjoyment and culture that makes horse racing so exhilirating.
We wanted to bring to life Horse Racing Ireland's brand platform 'Every Racing Moment', this time within the home.
The 'On Your Terms' campaign reignites the thrill of the final stretch by creating unique experiences from home.
This campaign included TVC, radio and a digital & social.
Agency: Folk Wunderman Thompson
Creative Director: Karl Waters
Copywriter: Rory Connolly
Art Director: Helen O'Higgins