When horse racing resumed behind closed doors in Ireland during the Covid pandemic, we knew fans were missing being trackside and everything that goes with it. So, as part of our 'On Your Terms' TTL campaign, which encouraged people to reignite the thrill of the track truly on their terms by watching from home, we decided to have a bit of craic and created The Racing Candle, inspired by the scents of the track, so that fans could feel completely transported to the track as their candle burned while they watched the races. Inside the box we also included a calendar of upcoming races that season.
Art director & illustrator: Helen O'Higgins
Copywriter: Rory Connolly
Candlemaker: Ed Leamy