The brief that demanded we make the work matter more than ever, 50808 is a mental health support service aimed at a younger age group who may be more comfortable with texting than speaking. The ubiquity of emojis in texts was the perfect starting point, the campaign flipping their normally light-hearted use to a more thought-provoking space, creating an immediate 560% increase in traffic.
Following the success of our Irish campaign, it was also adopted by the global brand.
Agency: Havas
Creative Director: Adrian Fitz Simons
Art Director: Helen O'Higgins & Zoe Higgins
Copywriter: Stephen Kelly